Take a moment to look at the source code for this file and note the
statement;
<body bgcolor="#ffffff" text="#000000" link="#0000ff" vlink="#00ff00">
Note that you can specify the background color and the colors of the text, links, visited links and existing links.
Each color consists of a six digit hexadecimal number. The first two specify the amount of red, the second two the amount of green and the third is the amount of blue.
For a sampling of colors
At they have a tool which lets you quickly experiment with different colors.